10/6/2020 Social Media Marketing Apps For Mac
It has only become possible due to social media apps and the internet. Today in the post I will let you know the top 10 free social media apps for marketing which are frequently used by the businesses to promote their business. So, here is the list of social media apps: 1. Facebook is one of the widely used social media apps for.
For many small businesses, social media marketing can seem like a constant struggle, especially when trying to mimic the viral content of a popular social media marketer.
Nowadays, entrepreneurs, influencers, and other like-minded people can create compelling user-generated content, including time-lapse videos, GIFs and long or short video clips using apps on their phones or tablets. The most popular social media video editing apps are usually available for both Android and iOS mobile devices and can be downloaded through the app store.
According to many social media marketing experts, video is one of the best tools to take your business to the next level, as on Facebook alone, videos receive 8 billion views a day. Fortunately, there are many video editing apps out there that make video and photo editing much simpler than it used to be.
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How do you make a social media video?
Social media videos can be as simple or as complex as you want to make it. On the simple end, you can shoot some great videos on your phone. The more complex end involves getting a higher quality camera, lights and sound equipment.
How you film your videos and how involved you want to get with editing really depends on where you want your videos to end up, so begin with the end goal in mind.
Whether you're a small business or a multimillion-dollar corporation, creating quality video content is one of the best ways to reach your target audience. By creating animated videos, infographics, video ads and other social media graphics, you can increase user engagement on your social media channels.
The most important thing to understand when creating social media videos is that it needs to have a compelling narrative. As humans, we innately understand good versus bad storytelling, and by taking the time to create a coherent narrative, you're setting yourself up for viral success.
There are numerous video editing apps you can use to polish your videos. These are the key features to pay attention to in an app:
Video marketing is one of the most effective media formats to promote your business and brand, according to Jean-Pierre Gautreaux, founder of Venty Media.
'It allows you to stand out from your competitors, and people love them because it makes it easy to share and consume information,' Gautreaux told Business News Daily. 'Videos have a higher organic reach on all social media platforms and keep users engaged for longer.'
Gautreaux says that videos are great to use in digital ads, and apps provide an amazing set of data that is perfect to use in video creation and retargeting campaigns. Gautreaux shared a few important tips for creating engaging social media videos for your business:
Which video app is the best?
There are many social media video apps available online and in the app store. We've gathered five of the most popular apps to help you choose the best video-making app for your business.
Canva
Canva has been a popular graphic design tool for years. It's used by individuals and marketing professionals to make stunning flyers, social media posts, business cards and so much more. Canva rolled out Canva Animator, which gives users the ability to create the same beautiful posts that can now be animated with six different effects for free or a small fee.
This is a fantastic feature, especially for brands that are already accustomed to working with the Canva platform. Even those who have never used Canva – or any other graphic design application – will find the mechanics very user-friendly. Once the design is ready, you download your animation in either a GIF or movie format, depending on where you wish to use the post.
Spark Video
Spark Video is a true game-changer. This tool is completely free and made by Adobe. The easy-to-use interface guides you as you create beautiful videos that can contain your own graphics, video clips, icons, images or text. You can search for free graphics covered by a creative commons license or purchase one from the Adobe digital library, which has an extensive collection of materials to choose from.
The platform has a remarkable number of free themes to make it easy for anyone to create stunning videos that feel professionally crafted. The free music library further elevates the final creation.
Crello
Crello is like Canva in many ways. The functionality and ease of use are at about the same level, and Crello is also free. Where Crello jumps to the next level is the fully customizable animated posts.
While Canva allows you to animate the text of your post, Crello provides fully animated post templates. All you have to do is add your text, save and upload to your favorite social media site. These files are saved as MP4 and can be played anywhere that allows video. [Interested in social media marketing solutions? Check out our top picks.]
Lumen5
Lumen5 is a great option for businesses of all sizes that produce regular blog content. Lumen5 allows you to easily transform blog content into a stunning video.
The free service pulls images and words from your posts, which you can then customize as needed to create a video that tells the story for you. Make it interesting enough to keep people watching, but leave viewers wanting more so they click through for the full story. Free and paid plans are available.
Quik![]()
Quik is a free phone app by GoPro that allows anyone with an Apple or Android device to quickly and easily piece together images and videos and make captivating movies. You can also install Quik for Windows or Mac desktops. Even if it's only a few seconds long, Quik can make the difference in how engaging your content is.
It offers a huge selection of templates that you can individually customize to make it look as though hours of editing and design went into each video. Do not discount this powerful piece of software simply because it is on mobile platforms.
Remember, there are many ways to use animated posts, GIFs or videos other than as posts on Facebook, Instagram, LinkedIn, Pinterest and Twitter. You can use them as a profile or cover image and in advertisements.
Social Media Marketing Apps
On all of these platforms, moving images convert better than text or static images. Once you become proficient in creating animated videos and quality social media posts, consider implementing them in other areas to garner even more interest in your brand. [Read related article: Why and How to Create Video Content to Help Your Business]
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